CONVERSION RATE OPTIMIZATION

Several CRO elements are easy to implement and every website should have them. Examples include clear value propositions, email opt-ins, attractive offers, and reviews. Apicem will first evaluate your website to ensure all of these elements are in place.

We can evaluate your customer journey to identify any inconsistencies that could be affecting conversion, whether they be related to design, messaging, offer quality, technical issues, etc.

Since many of your potential customers will compare you to the competition, we will look at your offering from a customer’s perspective and compare value, impression of quality, and price point to help you determine if any adjustments are needed.

If your messaging is not compelling or able to quickly and concisely describe your product or service’s features and benefits, customers are likely to leave your website before fully understanding your offering. You may also be making common mistakes, like explaining the finite details of your product or service before creating intrigue and reinforcing value propositions with high-level messaging.

We will evaluate your sales process to identify any steps that may create hesitation, distraction, or technical hurdles for your visitors.

The higher the price point or commitment, the more risk a prospective customer will perceive. Even with impulse buys, policies like free returns can make a significant difference in conversion rates. With products and services that have a high price point or learning curve, it is even more important to reduce this perceived risk or any impression that using or implementing your product or service will create disruptions, extra work, or complications.

There are many strategies for improving website conversion and average order value like implementing upsells, quantity discounts, automated email campaigns, cart abandonment prevention technologies, and much more. Based on where potential customers are exiting the customer journey or sales process, we can provide insight into which kinds of technologies and tactics may be helpful.

After completing our analysis we will assemble our findings in a presentation and schedule a call to go over our suggestions, including how Apicem can assist with improving conversion through updates to your design and content.