Apicem, meaning "apex" in Latin, symbolizes our dedication to quality and was founded by the company’s creative director, Jesse Hoffmann, to provide premium creative services to startups and growing brands. Tapping into existing professional relationships, Jesse has assembled a small team of skilled and efficient professionals who have proven their capabilities through years of production working for and within reputable marketing agencies.
Apicem's business model is unique and enables the agency to meet premium standards in brand development, marketing design, UX design, conversion rate optimization, and copywriting at an accessible cost.
Jesse Hoffmann - Founder, Creative Director, Senior Designer, UX Architect
Jesse started his career with the affiliate marketing agency AffiliateTraction in 2001, eventually becoming the Director of Creative & Campaign Development and leading a team to design and track the performance of advertisements and landing pages for numerous national and international brands including Adidas, bebe, Forever21, Newegg, Spencer's, O'Neill and many others. Jesse also designed AffiliateTraction's proprietary dashboard user experience, which assisted the agency in tracking performance across multiple advertising networks and facilitating communication with clients. This technology would contribute to the company's acquisition by eBay Enterprise Solutions, which split from eBay and merged with several other organizations to reform under the Pepperjam affiliate network brand (recently acquired by Partnerize). At Pepperjam, Jesse was given the task of redesigning and modernizing the network's user interface. In 2018, Jesse left Pepperjam to work independently, quickly becoming a vital resource as a contract senior graphic designer and UX designer for three separate marketing agencies and numerous other organizations.
With Apicem, Jesse's mission is to create a space where he and other creative professionals can do their best work without compromise in order to help growing businesses compete with well-established brands. In this effort, Jesse is dedicated to creating a respectful and enriching professional environment that honors work-life balance and fosters the unique talents of participating creative professionals.
